...Rolex NASCAR Racing History...
1962 and 1963 NASCAR Champion
2013 represents the 50th anniversary of the Rolex making the Rolex Daytona, but there are still many unanswered questions about the origins of the Rolex "Daytona" dial designation. This 1962 Rolex advertisement appeared in Car & Driver Magazine, and it offers clues. It is peculiar, since Rolex is showcasing the Datejust as the choice of a NASCAR champion, and not the Daytona!?!
Also, notice the ad states "Official Timepiece, Daytona International Speedway." Later in the year, I will shed more light on the significance of this. Joe Weatherly went on to win to also win the 1963 NASCAR Championship. Unfortunately "Little" Joe Weatherly was killed during in a racing accident during the 1964 Motor Trend 400 at Riverside Raceway.