...Rolex Super Coolness...
Star Trek's Captain Kirk
Chris Pine is pictured below on the cover of this Month's (June 2013) Men's Health Magazine and he is wearing his stainless steel Rolex Submariner.
What's so profound about a Captain of the USS Enterprise wearing a Rolex Submariner in real-life!?! Nothing!!! William Shatner, who first played Captain Kirk also wore of Rolex Submariner in real life as seen in the photo below.