San Francisco is in the middle of hosting the America's Cup Sailing Tournament, and Sailing on San Francisco Bay offer some to the best sailing conditions and views on earth.
The Rolex Big Boat Series also takes place annually on San Francisco Bay. The Big Boat Series was established in San Francisco in 1964, and has taken place annually every year since. Rolex became the title sponsor of the Big Boat Series in 2005. Here is a video from the 2011 series.
Rolex is one of the most recognizable brands on earth, but very little has been known about its real history. If you really, really want to understand what makes Rolex tick, I very highly recommend you read the fascinating story of Rolex's amazing founder–Hans Wilsdorf.
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