1964 Rolex Fishbowl Ad
"We're just two lost souls swimming in a fishbowl–year after year." –Pink Floyd
When Rolex introduced the revolutionary Oyster in 1926 it was an amazingly useful innovation. In other words, prior to the introduction of the Rolex Oyster, there were NO waterproof watches. It is hard to fathom (no pun intended) a world without waterproof cases, since we take them for granted today, but back in the late 1920s, through the 1960s, having a waterproof watch was a HUGE DEAL.
One of the most brilliant ways Rolex accurately communicated the waterproofness of their Oyster models, was for Rolex Authorized Retailers to showcase them in fishbowls, and this Rolex Magazine ad from 1964 probably represents the tail end of Rolex communicating waterproofness by using a fish in a fishbowl. Fascinating, uh?!?!