There seem to be a new genre of cool commercials that are 5 minutes long and are directed by famous directors. This one is from Guy Ritchie, who was married to Madonna (can you imagine?) It is pretty cool so I gave it a "Random Coolness Video Of The Day" but it could just as easily be a "Random Hotness Video Of The Day."
For some reason, I think this video is better and more interesting than any James Bond movie I have ever seen!?!
Rolex is one of the most recognizable brands on earth, but very little has been known about its real history. If you really, really want to understand what makes Rolex tick, I very highly recommend you read the fascinating story of Rolex's amazing founder–Hans Wilsdorf.
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