In the next photo I am wearing Rolex #1. Rolex #1 is the first Rolex Hans Wilsdorf ever made in 1908. I put Rolex #1 on my wrist next to my LV Submariner on my trademark JAKEe FATSTRAP for comparison sake.
Several things stand out about Rolex #1 in my mind. First is there is that touch of red with the red 12. Second is how small and dainty the watch is by todays standards. Last but not least is the amazing historical significance behind the Rolex #1. To think I am wearing a Rolex that Hans Wilsdorf (the founder of Rolex wore in 1908) wore on his wrist just blows my mind!!!! What history!!!!!!!!!!
Rolex #1 is from Rolex's collection in Geneva Switzerland and was only for display, but as we see in the photo below I am comparing an early Rolex Moonphase [Reference 8171] to my LV Submariner. Despite being made in the 1940s, the first Rolex Moonphase was a large 38mm and was not an Oyster. It is amazing to see these watches next to each other and to notice how similar the lug shape is.
Another great benefit is to actually see these magnificent vintage Rolex watches in person and try them on. I am used to seeing photos of them in books and on the internet, but actually seeing them in person completely gives you a different perspective.
The Rolex Moonphase watches pictured above and below belong to Fourtané Jewelers and are part of their vintage Rolex collection they sell. The beautiful Rolex Moonphase pictured below comes in a Super-Oyster case and is a Rolex reference 6062 Moonphase, which is one of my favorite vintage Rolex watches.
The Steve McQueen Submariner
Fourtané Jewelers, as part of their Vintage Rolex Concours had on exhibit Steve McQueen's Submariner [Reference 5512]. This watch is owned by a private party and was not for sale. In the photo below, I have Steve McQueen's Submariner on my wrist next to my 50th Anniversary LV Submariner. The thing that really strikes me is how totally timeless and similar the two Rolex Submariner design language is, despite being manufactured 4 decades apart.
Steve McQueen was left-handed and wore his trademark Rolex Submariner on his right wrist, so I took this shot of the watch on my right wrist. Very, very cool!!!!
Steve McQueen is pictured below wearing his trademark Rolex Submariner standing next to his forest-green Porsche 911. The Porsche 911, Rolex Submariner and Steve McQueen are three of the most timeless and iconically cool images in the world.
As a side note, in Fourtané Jewelers you will find watches like the Steve McQueen Submariner. You will not find any falsely dubbed watches like the Steve McQueen Explorer which never existed. Why? because Fourtané Jewelers is the real deal. This is based on integrity and a passion for real Rolex history.
Fourtané Jewelers has the largest selection of vintage Rolex watches for sale I have ever seen or heard of in my life!!! They typically have around 150 vintage Rolex watches for sale, which makes visiting their store like a little kid visiting Disneyland. In many ways Fourtané Jewelers is like a Rolex museum–except, most of the time, most of the watches are available for sale.
In the photo below we see one of many cases filled with beautiful vintage Rolex watches!!!

In this next photo we see a case filled with Rolex Cellini watches including Rolex Prince models.
Since Fourtané Jewelers is an authorized Rolex Dealer, in this next case we see modern Rolex watches of every type. Fourtané Jewelers typically has 300 brand-new modern Rolex watches in-stock.
I have to say, the first time I stepped into Fourtané Jewelers, it completely blew my mind!!! They literally had every modern Rolex model I have ever seen–including all the exotic modern masterpiece Rolex watches.
I tried on a whole bunch of modern Rolex watches I had never seen before in person like the all-new Supercase (pictured below) yellow gold Rolex Submariner with the blue ceramic bezel insert. What a watch!!!
I also tried on the 50th Anniversary yellow gold GMT Ceramic Supercase which is probably my favorite yellow gold Rolex. I love the forest green dial with the contrasting yellow gold writing and Maxi Markers. Very cool!!!
Fourtané Jewelers also offers timeless estate jewelry and other fine modern Jewelry. John Bonifas, the founder of Fourtané Jewelers has always had a deep appreciation for high-quality estate jewelry from the most famous jewelers including Cartier, Tiffany & Co, Boucheron, Faberge, Lalique, Castellani, Giuliano, Van Cleef & Arpels and the list goes on an on.
The inaugural San Francisco/Carmel, California GTG (GTG Dinner pictured below) was a huge hit!!! Rolex fanatics flew in from all over the world to attend and we will be having the next Carmel GTG on Saturday, August 7, 2010. This is the Saturday before the Concours de Elegance car exhibition takes place in Carmel, California.
Fourtané Jewelers will also have its 2nd annual Vintage Rolex Concours that same week and from what Josh tells me, there are going to be some amazing historical pieces which should be really fun and fascinating!!!
If you have never attended the Concours de Elegance car exhibition it will blow your mind!!! I just attended it for the first time this year and it took my breath away!!! You can literally feel the magical energy in the air.
Next time you visit Carmel or California make certain to stop by Fourtané Jewelers and check out their mind-boggling collection of vintage and modern Rolex watches. You will never see or experience anything like Fourtané Jewelers!!! I know I haven't!!! Everything from their cozy store to their knowledgeable staff is incredible. Just incredible!!!!
Contact Information:
Fourtané Jewelers
Ocean Avenue & Lincoln at the Pine Inn
Carmel, California 93921
Phone (831) 624-4694
Toll Free: (800) 864-2468
E-Mail: Info@fourtane.com
Website: http://www.fourtane.com
If you are not familiar with Carmel-By-The-Sea it is a magnificent costal town located about 125 miles south of San Francisco, California in Monterey County on the West Coast of the U.S.A. Carmel is renowned for its majestic scenery and rich artistic history.
