Rolex Earns High Digital IQ Index Ranking
Scott Galloway, a professor of marketing from New York University (NYU) and a team of experts recently developed a Digital IQ Index for the Luxury industry. This analysis is the most robust and comprehensive of its kind, ranking 109 brands in 11 luxury categories across 15 digital competence criteria.
Rolex was ranked number 13th overall and came in 2nd place in the watches category. It is a pretty fascinating read.
The Digital IQ Index believes their metric will become the definitive measure in assesing luxury competence online. To view a copy of the report brief including complete ranking and category information please click here.