...Profiles In Coolness...
The King Of Cool
Celebrating Steve McQueen's 80th Birthday
An Amazing Life with a Rolex Submariner Keeping His Time
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Rolex is one of the most recognizable brands on earth, but very little has been known about its real history. If you really, really want to understand what makes Rolex tick, I very highly recommend you read the fascinating story of Rolex's amazing founder–Hans Wilsdorf.
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