Wednesday, April 16, 2014

Rolex Super Hotness: Emily Scott Super Leggy Model from The Land Down-Under...

...Rolex Super Hotness...

Emily Scott
Super Leggy Model
from The Land Down-Under

Summer is on its way in the Norther Hemisphere and it seems like things have been on the serious side on Jake's Rolex World for a while, so it's time to lighten-up a little! What time is it? It's time for some Rolex Hotness! I would like to dedicate this post to my pal Steve (LOL-X) who owns and runs Emily Scott is from Australia and she is gorgeous!!!! In this first image we see her wearing a Rolex Submariner. Can you say "Youuuuuuuuuuch!!!!"

Tuesday, April 15, 2014

Rolex Studio Shot of the Day: Rolex Thunderbird by Kokota...

...Rolex Studio Shot Of The Day...

Rolex Thunderbird by Kokota

Monday, April 14, 2014

Rolex Appoints New CEO

Rolex Appoints New CEO

Jean-Frédéric Dufour

Today is a historic Rolex day. For only the sixth time in history, the torch has been passed to a new Rolex CEO, and for the first time in history, Rolex is bringing on-board a CEO from OUTSIDE the company. This is profound since Rolex has ALWAYS promoted internally. Perhaps this is a sign the Rolex board want to mix things up a little bit.

Today Rolex appointed a new Rolex CEO. His name is Jean-Frédéric Dufour, and he was previously the CEO of Zénith. If you are not familiar with Zénith, they used to make the chronograph movements for the Rolex Daytona, before Rolex began manufacturing them in-house. Jean-Frédéric Dufour will be replacing Rolex's CEO, Gian Riccardo Marini. On behalf of the readership of Jake's Rolex World, I would like to wish Jean-Frédéric Dufour, nothing but Godspeed on his fantastic new journey!

Benjamin Clymer from Hodinkee interviewd Jean-Frédéric Dufour in 2011 as seen below.

Saturday, April 12, 2014

Rolex Oyster Fishbowl Ads

The First Waterproof Watch

How Rolex Brilliantly Used Fishbowls To 
Showcase The Waterproofness Of The Rolex Oyster

When Rolex introduced the revolutionary Oyster in 1926 it was an amazingly useful innovation. In other words, prior to the introduction of the Rolex Oyster, there were NO waterproof watches. It is hard to fathom (no pun intended) a world without waterproof cases, since we take them for granted today, but back in the late 1920s, through the 1960s, having a waterproof watch was a HUGE DEAL.  

In 1926, at age 45, Hans Wilsdorf had successfully designed, manufactured and patented the waterproof Rolex Oyster. The challenge he faced was, how to communicate the value-proposition of such a product? 

1926 Italian Rolex Mermaid Oyster Poster

Hans came up with the idea of associating the fantasy of mermaids with the waterproof Rolex Oyster as seen in the 1926 Italian Rolex advertisement seen below.

Since Wilsdorf had a brilliant strategic marketing mind, he realized since human beings reasoned by analogy, if he showcased Rolex watches immersed in fishbowls, people would understand the real innovation the Rolex Oyster case offered, thus on November 9, 1922, Rolex patented an aquarium under Patent #52986, for showcasing fish swimming in the bowl with a submerged Rolex watch. The Rolex photo below from the late 1920s shows a beautiful woman with her Rolex immersed in a fishbowl, which made people really think when they saw the photo.

At the same time, as seen in the Rolex illustration below, Hans Wilsdorf came up with a brilliant idea to have authorized Rolex dealers display the waterproof Rolex Oysters watches, in fish-tanks, in their windows–with real fish swimming around the watch!!! This of course gained the fascination of many passer-bys.

Pictured below we see an actual Rolex Fishbowl store display, which would have had real fish swimming around, as well as a Rolex Oyster watch. The aqua blue water in the bowl just illustrates the waterline.
The photo below shows a different style Rolex fishbowl showcase, and obviously this one has no water, fish or Rolex inside.

1964 Rolex Fishbowl Ad

This Rolex Magazine ad from 1964 probably represents the tail end of Rolex communicating waterproofness by using a fish in a fishbowl. Fascinating, uh?!?!

Friday, April 11, 2014

Hodinkee Reference Points... The Rolex Paul Newman Daytona

...Hodinkee Reference Points...
The Rolex Paul Newman Daytona

My pal, Benjamin Clymer from Hodinkee just posted a superb article which covers all the Exotic Dial "Paul Newman" Daytona models from Andrew Shear's collection. I highly recommend checking out the excellent article on Hodinkee, which is Superb!

You can alway learn much more about the Paul Newman Daytona by checking out The Complete History Of The Paul Newman Daytona story, and you can also learn much more about the The Complete History Of The Rolex Daytona Cosmograph.

Thursday, April 10, 2014

Sir Edmund Hillary & Tenzing Norgay On Top Of The World

...Rolex Super-Coolness...

Sir Edmund Hillary & Tenzing Norgay
On Top Of The World

Sir Edmund Hillary is pictured below wearing the navy blue parka and his quote as seen below is profoundly true. Tenzing Norgay is pictured below wearing his gold parka. Tenzing was a supreme climber, and he also said something really profound that has resonated with me for may years. Tenzing Norgay said:

 "It is the ultimate wisdom of the mountains that a man is never more of a man, than when he is reaching for something just out of his grasp." –Tenzing Norgay

Below is a copy of the very first Rolex Mount Everest Ad which was published 3 days after Mount Everest was conquered. You can learn much more about Rolex conquering Mount Everest in 1953 by exploring my article named "Rolex Conquers Mount Everest–The Complete History."

Stefano Mazzariol Rolex Macro Shot Of The Month...

Stefano Mazzariol
Rolex Macro Shot Of The Month
Vintage Rolex Day-Date Exotic Dial

Wednesday, April 9, 2014

Rolex Lume Shot Of The Day: All-New Rolex Polar Phantom Explorer II Orange Hand

...Rolex Lume Shot Of The Day...

Rolex Polar Phantom Explorer II Orange Hand

Chromalight Lumepower

Tuesday, April 8, 2014

The Complete History Of The Rolex Milgauss

...2014 Story Preview...



In the past, I have written some very detailed stories on the history of different Rolex watch models, including The Complete History of the Rolex Submariner & SEA-DWELLER, The Complete History of the Rolex Daytona Cosmograph, and The Complete History Of The Rolex Yachtmaster–just to name a few. 

I have been working on a story over the years, which I plan to publish in its entirety, pretty soon and it is named The Complete History Of The Rolex Milgauss, so I though I would share a special collage preview with you. In other words, no words, just photos, which tell a fascinating story!!!

I won't keep you completely in the dark, so I will share the opening story paragraph with you:

"In the early 1950s, a brilliant scientific organization was founded in Switzerland named the European Organization for Nuclear Research, which in French is named Organisation Européenne Pour la Recherche Nucléaire. It's nickname was CERN, which was founded in 1954, with the goal to build, maintain and operate the world's largest particle physics laboratory. This fascinatingly ambitious project began, like any great journey, with a few simple steps–in the beautiful and picturesque Swiss countryside."

This is a story about men and their machines...

Rolex Coolness: John Huston Stainless Steel Rolex Oyster Quartz Datejust

...Academy Award Winning Director...

...Rolex Coolness...

John Huston
Apple Think Different Poster

Stainless Steel Rolex Oyster Quartz Datejust

Movie directing legend, John Huston is pictured below in a vintage Apple "Think Different" Poster, sporting his stainless steel Rolex Oyster Quartz. This vintage Apple poster may become ironically prescient in several weeks, when Apple CEO, Tim Cook will likely showcase their iWatch smartphone platform at the WWDC Keynote in San Francisco, at the Moscone Center.

You also have to wonder what role Rolex may or may not play in smart watches in the future. The supreme irony in this poster is that John Huston appears in an Apple "Think Different" poster, and he is wearing a Rolex OysterQuartz, and of course Rolex and the entire Swiss watch industry was caught way off guard in the last major round of smart watch history, when the Swiss watch consortium that included Rolex, Patek Philippe, and Omega developed quartz watch technology in Switzerland, under the Beta 21 program, and then failed to take implementation action. 

The Japanese watch industry ended up wreaking havoc on the Swiss Watch industry. So it appears the Swiss watch industry is slated to undergo another major revolution with this newest round of smart watches, so one can't help but wonder how Rolex will redact this time around. As they say, time will tell. 

John Huston's career achievements were amazing and he directed many movies which are now considered classic, like, The Maltese Falcon (1941), The Treasure of the Sierra Madre (1948), Key Largo (1948), The Asphalt Jungle (1950), The African Queen (1951), Moulin Rouge (1952), Moby Dick (1956), The Misfits (1960), The Man Who Would Be King (1975) and Prizzi's Honor (1985).